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3 ways to inspire new content marketing topics

Big businesses are now allocating more resources toward content marketing as it has been found to increase lead generation rates. However, finding adequate topics to write about can be difficult after the basic ideas have been covered. Professionals who manage online marketing solutions for their companies can look for inspiration in a variety of ways.

1.) Keyword search on the fly – Google offers dozens of tools that help content creation, one of which is Google Autocomplete. While this feature is primarily used to help online users complete queries faster, marketing experts can gain immediate insight into which terms are most commonly used by consumers today.

2.) Customer questions – Buyers have a lot of questions they want answered. In some cases, they post their concerns on web pages like Yahoo Answers. This forum can provide B2B marketing specialists with easy topics to cover. If a significant population of readers doesn't understand how to use SEO to boost profits, a company can craft a series of articles and offer the appropriate advice to organic web visitors.

3.) Infographics – It may be worthwhile to produce different types of content. While a company may have covered a specific topic in the past, professionals may want to revisit the concept and construct eye-catching documents. Infographics are unique in that they're entirely shareable online, so organic visitors may be inclined to post these graphics to their social networking profiles or email the images to friends and family.

These three ideas may help inspire new content for websites and bring in new traffic.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.