Internal branding is a hot topic these days. If your employees do not fully understand and support your organization’s key messaging, it is unlikely that anyone else will for that matter. Furthermore, in addition to their support, your team members must know how to bring your brand’s promise to life… Read More

Consumers have a lot of content to choose from, so standing out from the crowd is important if you want prospects and customers to see your business’s marketing message. The solution is to go viral. However, getting your content to go viral is tough. The following is some advice from… Read More

Content marketing is a highly effective method for reaching your target audience and converting them into loyal customers. However, for content to be effective, it must be relevant and useful to your target audience to engage them and help solve the challenges they are facing. Blog posts, infographics, video and… Read More

Daniel Kushner, in an article on the Marketo.com blog, states that allocating and optimizing the marketing budget is foundational for business growth. The importance of this cannot be overstated because effective marketing campaigns produce qualified leads which then lead to increased revenue. Optimizing the budget will in turn produce more… Read More

As online marketing becomes more competitive, B2B marketers are always looking for new methods to promote their products and businesses. Live video streaming is a rapidly growing channel in the market and is already proving to be a powerful social tool. Smart B2B marketers are already using live streaming in… Read More

2016 is rapidly coming to a close. You have probably worked through most of your digital marketing strategy for the year and are analyzing the results. For the final quarter of the year, here are three areas to check. 1. Analyze your digital marketing up until now. What has worked?… Read More

One of the marketing strategies to reach online prospects is buying display advertising on the internet.  Unfortunately, many internet users do not want to see advertising, so they install an ad blocker into their browser.  Ad blockers on internet browsers are so popular that it is having a significant impact… Read More

If you are tasked with managing or maintaining your company’s web presence, at some point you might want to test various versions of your site to find which one works the best. Read More

QR codes have emerged as a new interactive mobile marketing tool for companies, but questions have since been raised regarding their influence on customers. Read More

In search engine marketing (SEM), you make educated guesses based on keywords when you attempt to retarget advertisements on the web. Read More