There are many methods and strategies to get content marketing to a wider audience. Marketers can get a message across through multiple channels, but perhaps none is more effective than online advertising. Video advertising must be at the forefront because it is quickly becoming the dominant form of viewing content online.
Businesses in particular will benefit from online video content. The Marketing Content Institute's 2015 Benchmarks, Budgets and Trends report revealed that 76 percent of B2B marketers have made videos a key component of a digital strategy. (1)
Online videos let businesses get more creative when trying to sell a product or service because they offer a clearer understanding through visual demonstration. As this marketing area grows, businesses are applying automation systems to video content. Accordingly, the analysis from the wealth of data will provide enough information to create leads and drive sales. (2)
Marketing automation systems' integration with online video content will also provide key insight and differentiation between mass viewership and targeted viewers. This information can show businesses if video content is having an impact.
As costs for video creation continue to decrease and a number of online tools become available, showcasing services and products with video marketing is more important than ever.