Video marketing is a must

There are many methods and strategies to get content marketing to a wider audience. Marketers can get a message across through multiple channels, but perhaps none is more effective than online advertising. Video advertising must be at the forefront because it is quickly becoming the dominant form of viewing content online.

Businesses in particular will benefit from online video content. The Marketing Content Institute's 2015 Benchmarks, Budgets and Trends report revealed that 76 percent of B2B marketers have made videos a key component of a digital strategy. (1)

Online videos let businesses get more creative when trying to sell a product or service because they offer a clearer understanding through visual demonstration. As this marketing area grows, businesses are applying automation systems to video content. Accordingly, the analysis from the wealth of data will provide enough information to create leads and drive sales. (2)

Marketing automation systems' integration with online video content will also provide key insight and differentiation between mass viewership and targeted viewers. This information can show businesses if video content is having an impact.

As costs for video creation continue to decrease and a number of online tools become available, showcasing services and products with video marketing is more important than ever.

(1) New B2B Content Marketing Research: Focus on Documenting Your Strategy

(2) 5 Online Video Trends To Look For In 2015

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.