Top takeaways from B2B email marketing in 2015
As email marketing remains a vital component of driving traffic and sales for B2B marketing agencies, new strategies continue to develop, helping companies expand upon promotional efforts. These are merely four of the reigning email trends from 2015:
B2B marketers paid special attention to segmentation, or separating their lead lists, in 2015. Doing so enabled these entities to send more personalized email campaigns, ultimately putting relevant information in the hands of those who needed it while simultaneously expanding upon their B2B lead nurturing efforts (1).
Though email campaigns were certainly automated before 2015, more companies took advantage of such features this year – both in delivering emails and in tracking results.
While hashtags remained popular in their natural habits – social media – they also saw an increase in use when it came to email marketing. Campaign developers peppered these trendy topics into subject lines and within email bodies, thereby encouraging subscribers to check out – and even contribute to – promotions.
Marketers leaned heavily toward putting mobile first this year. Whether through content marketing, responsive web design or email marketing, promotion planners took note of how customers engaged with their emails and online platforms; consequently, promoters were able to deliver an efficient and enjoyable mobile experience.