Top data metrics to analyze for online marketing

Online marketing presents a wealth of data that marketers can choose to analyze and structure future campaigns around. It's easy to insist on tracking  many different measurements, and much of the data gleaned can be useful. However, it is important to focus on the most relevant areas. The following metrics are closely connected to the return on investment of a marketing strategy, which is something marketers should keep within their sights at all times.

  • Pageviews per visit: The amount of website visitors can give an idea of how well a company's site fosters the user experience. An interesting, content-rich website will entice visitors to spend more time on it and encounter many opportunities to take the next step to conversion.
  • SEO: It is important for a business to know where it ranks in search engine results for its most relevant keywords. This should be monitored regularly to allow for quick strategy changes to improve the ranking.
  • Conversion rate: This is the most important statistic for marketers to monitor. A website may contain multiple calls to action and different conversions, from signing up for a mailing list to making a major purchase. The conversion rate for each of these actions should be calculated separately. Google Analytics offers a tool that will help track a company's progress toward its conversion goals, which can simplify monitoring this important statistic.
Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.