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Marketers spending too much time on data collection

Time is an important asset for every marketer, but research shows they spend too much of it on mundane responsibilities every week. According to a recent survey by Hubspot, data collection takes up to 3.55 hours per week and emailing takes 3.48 hours of a marketer’s time per week (1). The three other tasks that took exorbitant amounts of time included developing landing pages, social media management and list management. While repetitive tasks may be unavoidable in the workplace, B2B News Network said this time could be used to perform more important tasks (2).

If these tasks take a large amount of time out of the work day, try new strategies to achieve better time management. Begin with segmenting the work day into scheduled chunks and starting your work within five minutes of arriving. This step is valuable because it leaves no time for costly distractions. For additional time management throughout the day, schedule your lunches and break times. This leaves the rest for work purposes. Through these steps, an employee can implement effective time management.

(1). How Much Time Do Marketers Spend on Routine Tasks? [New Data]
(2). Marketers, you’re spending too much time on emails, data collection

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.