Evaluating what internet users are searching for online and the reason for their inquiries are two important things to consider when developing an SEO strategy. According to Search Engine Land, discovering the intention behind users' queries is key to a successful SEO strategy.
As marketing and behavioral psychology are typically intertwined for effective results, a B2B marketer should consider conducting a deeper analysis of what online searches indicate about users and their needs.
According to Search Engine Watch, understanding the target audience is important when developing a successful marketing strategy. Uncovering what problems the prospective customers are seeking solutions for will help a marketer understand how to provide relevant or useful information for intended audiences.
Once an online marketer is aware of what potential customers need, he or she can create content tailored specifically to what this audience will search for online. Not only will this help improve a website's search engine optimization, but it will increase overall sales.
Finally, an SEO strategist that uses industry research to uncover how much people are willing to pay for the solutions a business offers through their products or services can help the brand set competitive prices and increase revenue.