KEO Marketing

Be in the Know.

Improve B2B marketing with predictive lead scoring

B2B marketing is contingent on finding the right audience for the content being shared. Promoting services to companies that don't have the means or interest to become a client is a waste of time and resources.

Predictive lead scoring can help marketing campaigns determine which businesses to pursue. B2B News Network described predictive lead scoring as using analytical algorithms to process potential customer data to determine which prospects are likely to be converted into customers (1). The data is provided through information captured by CRM software, Web traffic from a company's online pages or public social media postings. 

Business 2 Community shared the results of a SiriusDecisions report indicating the use for predictive scoring for B2B lead generation was on the rise (2). The report found that between 2011 and 2014, the use of this strategy by B2B companies increased by 1400 percent. Of the current users, most make less than $50 million in revenues and 90 percent of them are satisfied with its performance.

The technology behind predictive lead sharing continues to advance. If a company is looking to improve the lead generating capabilities of its data, that company should contact a marketing specialist to learn the latest developments.

(1). How B2B marketing can see into the future with predictive lead scoring
(2). Is Predictive Lead Sharing the Next Big B2B Marketing Technology

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.