KEO Marketing

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Google Analytics helps users compile data related to social traffic

Google announced almost a month ago about its plan to release a Google Analytics update that would provide users with detailed data surrounding social media traffic. The collection and filtration mechanism would provide business owners with ways to improve their returns through social networking.

Now that the social reporting option is out, Google Analytics provides a marketing team with a lot of additional information, but users have found that the tool requires extensive planning in order to leverage its capabilities.

In essence, the tool provides integrated documentation for the Google +1 feature. If a website owner has set up the +1 button and the latest version of Google Analytics on the same page, the social interactions will be reported. The information will help users develop lead generation practices and better understand which networks generate traffic for their sites.

Website owners can use the new Google Analytics tool to build reports for other networks like Facebook and Twitter, but they need to integrate Social Plugin Analytics. This feature will help B2B marketing efforts take on more authoritative stances, as campaigns can be featured more exclusively on networks that have traditionally garnered the most attention from prospective clients.

Over all, the new update to Google Analytics will help business owners improve their lead nurturing practices and support their online marketing campaigns. 

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.