In an effort to make website analytics easier and allow companies to improve search engine marketing, Google Analytics has recently released a Solutions Gallery. This gallery allows users to find solutions to their problems for online branding, sales and lead generation, according to Search Engine Land.
The experts at SEL say the functions of the Gallery – such as the tracking device, segmenting options and relevant reports – are all extremely useful in determining and offering analytics solutions. The advanced customer filters provide marketers the ability to analyze smaller amounts of data and piece together an applicable solution. Deemed beneficial for novice marketing professionals, the new program is complex, yet exceedingly useful.
Taking a closer look at the particulars of each campaign gives companies the chance to see where and how they can improve their efforts. SEL points to the positioning reports that shed light on the best ad placement on a webpage as one useful tool that allows marketers a hands-on approach. Adjusting even the smallest of issues will allow businesses to maximize their return on investment in the online ad realm.