KEO Marketing

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Google Analytics announces Solutions Gallery

In an effort to make website analytics easier and allow companies to improve search engine marketing, Google Analytics has recently released a Solutions Gallery. This gallery allows users to find solutions to their problems for online branding, sales and lead generation, according to Search Engine Land.

The experts at SEL say the functions of the Gallery – such as the tracking device, segmenting options and relevant reports – are all extremely useful in determining and offering analytics solutions. The advanced customer filters provide marketers the ability to analyze smaller amounts of data and piece together an applicable solution. Deemed beneficial for novice marketing professionals, the new program is complex, yet exceedingly useful.

Taking a closer look at the particulars of each campaign gives companies the chance to see where and how they can improve their efforts. SEL points to the positioning reports that shed light on the best ad placement on a webpage as one useful tool that allows marketers a hands-on approach. Adjusting even the smallest of issues will allow businesses to maximize their return on investment in the online ad realm.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.