B2Bs can benefit from mobile marketing

With the increase in smartphone and tablet use, brands may want to consider incorporating mobile strategies into their online marketing campaigns. Google Analytics show that mobile comprises 8 percent of online conversations. In addition, a recent Google survey revealed about 90 percent of people use multi screen, and 98 percent of those users move between mobile devices throughout the day to accomplish tasks. 

According to a ClickZ article, B2Bs that monitor their marketing success may benefit from mobile marketing. Utilizing mobile strategies allows customers to interact with the businesses while on the go, which increases the brand's reach for sales. To launch an effective mobile marketing campaign, ClickZ recommends these following tips:

1. Click-to-call
A simple call to action a marketer may want to implement is the click-to-call. A click-to-call tab allows the viewer to reach the B2B's store or office phone from their mobile device with one click.

2. Metrics apps
Downloading a mobile app that measures metrics can track engagement levels, purchases made and general user behavior so the B2B can adjust efforts accordingly. 

3. Tracking efforts
A business may want to track the specific goals of its mobile marketing strategies. Just as with social media, mobile marketing is likely to continue evolving over time, but tracking goals and using the right apps will make promotional efforts easier.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world’s largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.