Google has had a profound influence on online marketing, especially when it comes to analytics. With the release of Chrome, Google made a strong claim in the digital world. As a result, there have been numerous extensions that help organizations empower their analytics and get a better picture of how well their site is performing.
One of the most important tools is Google's Tag Assistant. The main premise of this extension is that it can help call errors and warnings to marketers' attention and give them a heads up, as well as suggestions, when carrying out tag installations (1). These tags can include Google Analytics, AdWords Conversion Tracking and Tag Manager.
One of the big advantages of Tag Assistant is that it will tell the person in charge of Google Analytics if there are multiple scripts running or tags on the same page, which can harm tracking. The extension helps explain issues in detail and helps to ensure that any implementation gets off on the right foot (2). It's recommended to run Tag Assistant on the most important pages of a website, especially those that are key parts of the sales funnel.