Establishing the right mix of online marketing solutions can be a complicated prospect for many companies. However, you may be able to employ a few simple tactics in your existing social media and search engine optimization efforts to see improved results. Better marketing doesn't necessarily mean more work or significantly increasing your budget. The following tips can help you increase your Internet presence:
1. Utilize original social media content
While curating other content can be helpful when you're out of ideas for things to share on Facebook and LinkedIn, original posts can lead to more engagement and a greater reach, according to Forbes. Instead of sharing a news article, you can use this content as a jumping-off point for your own post. Particularly if you use social media to posit questions to your audience, you can see much higher levels of engagement.
2. Integrate across online marketing channels
Connecting different marketing campaigns can help you present a more consistent image and engage with your target audience in a more meaningful way. This is another way to increase your reach.
3. Use website analytics to identify your most popular page and add a call to action
Analytics can help you determine how well your SEO initiatives are performing. You can use the most popular page on your website to generate higher conversion rates, and it is one of the easiest tactics to implement, Forbes stated. The call to action should be strongly related to the content on the page.
4. Implement contests and prizes on your website or social profiles
People love the chance for a reward, and this can spark higher engagement. You can offer small prizes such as gift cards to prospects who take a particular action. These opportunities can be promoted through multiple online channels, and it can result in increased website traffic. This allows you to generate more activity from your marketing efforts.
5. Track engagement levels
In addition to website analytics, there are a number of social media tools you can use to measure interactions and determine how people perceive your brand. You can track what people are saying with the use of keywords and hashtags. This can provide a good starting point for new content marketing, as well as respond to inquiries on social media platforms. Monitoring engagement can also be a way to determine which areas need improvement.