Search engine marketing and paid advertising are extremely beneficial to any company's online marketing strategies. In order to effectively manage online tactics, marketers often turn to Google Analytics to see how their efforts are paying off and what needs to be fixed for future campaigns. While useful and thorough, it takes time to produce the best campaign. Therefore, it's wise to learn and take advantage of the helpful time-saving tools out there. They allow marketers to find success in the online realm while also devoting their time to other marketing strategies. Here are three important ones to consider:
1. Analytics widgets
Search Engine Journal reported that Google just came out with new widgets to cut the amount of time spent on managing campaigns. They are located in the Dashboard and various widgets can be added depending on what works best for each user.
2. Custom Alerts
ClickZ says Custom Alerts are helpful when catching mistakes or errors in campaigns, but it also allows marketers to see where their online marketing efforts are most effective so as to emphasize those areas or build up others.
Google Analytics recently added Shortcuts as a new feature to allow marketers better manage information on campaigns depending on how they want to view it.