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3 important metrics for online marketing

Online marketing strategists often use website metrics to determine whether the site is engaging visitors and converting traffic into business. According to Search Engine Watch, there are three common metrics that marketers often examine to assess the effectiveness of their website and determine what needs to be adjusted.

1. Bounce rate
A bounce refers to viewers who click on a website and almost immediately exit before perusing any additional webpages. According to Google, a website's bounce rate is the percentage of visits that go to only one page before leaving a site. 

2. Page views
Search Engine Watch reports that the number of pages a viewer visits within a single session typically makes up the page view statistics. A session is normally consider to consist of 30 minutes.

3. Time spent on site
The amount of time a visitor spends on a website is typically analyzed to gage how much users like the page.

To take all three of these metrics to the next level, marketers should note the correlation between each individual metric and the website's conversion rate. A marketer who uses all three of these benchmarking tools and analyzes the correlation rates may be better informed about their website's performance.

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.