KEO Marketing

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2 tips for content marketing with Google Alerts

Businesses that rely on content marketing to get the word out about their brand can rest assured that Google Alerts are working again, a new Search Engine Land article reports. The popular search engine tool that sends free email alerts about the latest relevant Google results based on one's search terms was plagued with weak performance recently, as content it once uncovered seemed to vanish.

Now that Google Alerts are up and running smoothly again, marketers may want to follow these expert tips to fully utilize this tool:

1. Be selective
When choosing Google Alerts options, pick ones that will generate the most relevant information for the business by being specific. While setting up the alerts, select a search term, result type, the frequency in which updates will show up and whether the alerts should go directly to email or Rich Site Summary (RSS).

2. Monitor
Setting up an alert for questions relevant to the business' niche and consistently monitoring the results help content marketing efforts stay on top of the latest relevant news, trends and information. Alert questions related to one's industry may help a business stay up to date on popular authors and current trending topics. In addition, once a business knows what questions people in the industry are asking, the marketer can visit forums to provide answers to those questions, thereby marketing the business' content.  

Sheila Kloefkorn

With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.