Attention Business Owners and Marketing Managers

The relationship you have with a digital marketing agency is important.  You will be trusting them with your advertising and marketing dollars.  You need to be certain the money you spend will accomplish the goals you have. If you are considering a marketing agency in Phoenix, you want to work… Read More

Google announced recent changes to its Analytics platform. These significant new updates will help marketers learn more about their customers. Google recently said, “Today’s customers have incredibly high expectations for personalized and relevant experiences from brands. That’s why Google Analytics keeps working to measure the full customer journey in all… Read More

When potential customers are researching potential solutions, are they finding your company? Inbound marketing makes sure you are showing up in search, social media, and mobile when people are looking for products or services. Outbound marketing is about reaching out and finding customers through targeted approaches such as email marketing… Read More

All B2B marketers want leads—high-quality, excited and engaged leads. How you find those leads in 2018 is not a mystery. Here are the trends to capitalize on to generate high quality leads. Email marketing remains high on the list of marketing strategies that consistently generate a remarkable ROI. In research… Read More

Digital marketing is shifting focus in 2018 with new trends firing up you will not want to miss. In particular, emerging technologies like augmented reality will play a big role as customers demand a more personalized, integrated experience. Here is a look at augmented reality (AR) marketing and social media. AR-Integrated… Read More

Brands have historically streamed millions of dollars into influencer outreach to place their products and services in front of an influencer’s audience. Recently, however, several brands have realized that the return on investment is not holding up to expectations. Marketers see how they could get better results from alternate marketing… Read More

Because of the implementation of General Data Protection Regulation (GDPR) in May 2018, contextual targeting strategies are better suited to help you target user behaviors. Rather than target an audience, contextual targeting strategies make it mandatory for advertisers to understand the context of each web page. This will enhance targeting… Read More

Consumers of B2B digital marketing are inundated with thousands of ad messages on a daily basis. This means that your marketing is fighting for the attention of people whose focus is being pulled in numerous directions. How can you make your digital marketing efforts stand out from the competition? Increasingly,… Read More

By the end of this year, experts predict that there will be more than 2.62 billion social media users worldwide. For businesses, this is a massive audience that can be easy to track and connect with. But to do so, it’s important to stay up-to-date on the latest trends and… Read More

If 2018 will be anything like last year, expect changes in the sales landscape thanks to advances in automation and technology. In an increasingly competitive marketplace, you need innovative sales strategies to help you stand out. The following are the top sales trends for 2018 you should watch. Video prospecting… Read More