Most B2B companies need to take a more buyer-centric approach to online marketing, which means building buyer personas and segments.
Business-to-business organizations continue to struggle with lead generation.
Email is still one of the top online marketing strategies.
Twitter is a smart online marketing hub, which offers a useful way to build thought leadership and engage with customers.
A new app provides a unique content marketing opportunity.
Most companies agree that content marketing works.
Content is today's must-have marketing strategy.
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