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LEARN HOW A WEBSITE REDESIGN RESULTED IN A SIGNIFICANT INCREASE IN LEADS FOR A POWER-GENERATION TESTING COMPANY.

How can a company that provides test equipment for electric power delivery systems build their brand, stand out from their competitors and collect more organic search leads from the web?

By redesigning their website to improve site usability and access on any mobile device and implementing a strong search engine optimization program.

The case study, New Website Brings an Increase in Qualified Leads and Conversions” explains how ComRent International launched a redesigned website that delivered significant improvement in leads and positioned them higher in the search engines.

The Company

ComRent was founded in 1997 to provide equipment, project management and logistic solutions that enable comprehensive load testing of critical power-generation systems.

After reviewing their site the company wanted a more up-to-date site in which the visitors could find the information they wanted in two clicks. They also wanted the website to reflect their differentiation with their people and services.  Finally, they wanted an increase in leads from the search engines.


The Results

KEO Marketing developed and delivered a new mobile-responsive website that was easier to navigate and find information. In addition, KEO Marketing implemented a strong Search Engine Optimization (SEO) solution that delivered a significant increase in traffic to their new website.

Download New Website Design Brings Increase in Qualified Leads and Conversions for details about ComRent’s challenges, KEO Marketing’s Search Engine Optimization strategies, and the responsive web design that generated impressive results.

About KEO Marketing

KEO Marketing has been helping some of the world’s largest brands for decades with marketing programs that drive business growth. Specializing in business to business (B2B) marketing strategy, creative, messaging, infrastructure, execution, marketing analytics and results, KEO Marketing helps Fortune 1000 companies as well as medium-sized businesses achieve and exceed their marketing and sales goals.

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