The case study “A Local EHR Provider Sees 450% Increase in Leads After Hiring KEO Marketing to Run AdWords Campaign” details dramatic improvement in results.
A local electronic health records (EHR) company gained a new owner and investment in 2016. The new leadership team decided to manage paid search advertising in house and did so for the first year. Unfortunately, the in-house results did not show an acceptable return on investment.
KEO Marketing took over management and provided a comprehensive audit of the campaign. KEO Marketing then re-organized the campaign and launched new creatives. These steps combined with 24/7 bid management and best practice management resulted in a significant improvement in the campaign performance.
Leads increased and cost per lead decreased significantly
KEO Marketing has been helping some of the world’s largest brands for decades with marketing programs that drive business growth. Specializing in business to business (B2B) marketing strategy, creative, messaging, infrastructure, execution, marketing analytics and results, KEO Marketing helps Fortune 1000 companies as well as medium-sized businesses achieve and exceed their marketing and sales goals.