Creating a B2B Digital Marketing Plan

Creating a B2B Digital Marketing Plan

October 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first. However, 51% of businesses have

Visuals in Marketing 2017

Visuals in Marketing 2017

October 11, 2017

Venngage, a provider of graphic design tools, surveyed over 300 online marketers to find out how visuals influenced their marketing strategies in 2016. One thing is clear from the survey’s results: visual content is here to stay. Here are some notable statistics from the study: When asked what percentage of

Keys to Developing a B2B Digital Marketing Plan

Keys to Developing a B2B Digital Marketing Plan

October 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018. Customer expectations have grown significantly over the

How to Determine Your Monthly Marketing Budget

How to Determine Your Monthly Marketing Budget

October 10, 2017

Disciplined marketing teams are well-aware of their monthly, quarterly, and annual marketing budgets and spend. While there must always be room for adjustments and flexibility, there should also be a diligence to working toward a goal and staying on target with the budget. Staying within a monthly marketing budget is