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Does your CEO get it? Working on communications inside of the C-suite has its rewards – and its challenges. Join Al Maag, Chief Communications Officer of Avnet Inc. (NYSE: AVT), as he describes how he partners with the CEO, senior executives and employees of this global distributor of value-added electronic components and computer products. Come see how one person introduced the Chief Communications Officer role to a company. Read More
A sitemap is often overlooked in the process of building a website, but its importance cannot be denied. Having a well-built sitemap will help you increase the ease of navigation on your site for visitors and search engines alike. Here are 3 reasons why you need a good sitemap. Read More
Google Universal Search means that if you’ve got lots of kinds of digital content, there is a tremendous opportunity to get ranked in Google’s search engine results (SERPs). Read More
While search engine optimization involves many factors (navigation, linking, videos, local search listings, etc.), SEO copywriting is one of the best ways to start optimizing your website. Using a highly researched set of keywords, you can target both your human audience and search engines so that you can maximize the… Read More
Internet marketing and website design firm KEO Marketing announced today that they are sponsoring a unique digital marketing event this weekend in Phoenix called PodCampAZ.
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We’re relatively agnostic to platforms and outlets for online marketing. We are flexible and always work to find the best solutions for our clients’ unique needs. We have to say, however, that we LOVE PRWeb. Recently we did a head to head comparison of results for PRWeb and another large online PR distribution service. Not only was the other service lots more expensive, it didn’t offer the reach – online or offline. Some say PRWeb is great for generating online buzz, links and reach but it lacks the pick up from the offline world. In this case, the PRWeb release was picked up by a major magazine and our client’s products were featured prominently. The other newswire resulted in far less reach online and no pick up offline. The “proof is in the pudding”. PRWeb wins. Read More
In recent years Google has developed some handy little tools to help you help your website. Google’s webmaster tools can show you how your pages are being indexed, if you have pages not found, if you have duplicate meta data and so much more. Yahoo has a similar but less comprehensive tool set called Yahoo Site Explorer. Both can tell you some critical things about your site and how search engine friendly it is. We highly recommend checking them out.
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Do you know what your customers are searching for on the web to find you? With all of the search queries out there, it’s hard to know “which end is up.” One of the things we do at KEO Marketing is to help you find keywords that help drive potential clients to your website and then convert them once they’re there. Read More
KEO Marketing offers tips and information for organizations looking to succeed marketing online. Read More
On July 8, Google did something we’ve been hoping to see for a very long time. They added search volume data to their keyword research tool. Read More
