Attention Business Owners and Marketing Managers

Lead generation is one of the most important priorities for most business-to-business marketers. A common lead generation strategy is to offer some type of free offer or asset as an incentive to lure people in and motivate them to provide their email address and other information. While we can see… Read More

To digital marketers, SEO can seem like a moving target. As search engine algorithms evolve and brands scramble to optimize pages to account for user intent, it might seem risky – if not daring – to make predictions about what lies ahead in the uncertain, mercurial world of SEO. Thankfully,… Read More

LinkedIn just announced the launch of a new tool designed to encourage content sharing, while also making social media management easier. The new tool, called Elevate, helps a company’s employees find valuable content, share it with their networks and analyze the results. It has scheduling functions similar to those of… Read More

We’re thrilled to announce that KEO Marketing was recently honored with several prestigious industry awards. At the 13th Annual American Business Awards, the organization announced its Gold, Silver and Bronze Stevie® Award winners. The ABA Awards honor an all-inclusive spectrum of American business people and organizations, ranging from tech start-ups… Read More

Business-to-business marketers know that it is critical to tailor their online advertising content and approach to the specific leads there are targeting. Fortunately, that is now easier than ever before, thanks to the wealth of tools and platforms available to marketers today. Social media platforms are making a major push… Read More

Content marketing is becoming an increasingly critical part of the marketing strategy for all businesses. While it is great to keep up on the latest strategies and embrace new types of content such as ebooks, you don’t want to underestimate the power of a long-time staple, the webinar. Many B2B… Read More

People sometimes use the terms “lead generation” and “demand generation” interchangeably, but they are actually two very different things, with very different goals and tactics. Lead generation is about identifying prospects and collecting their information. Demand generation, on the other hand, is approaching things from the opposite side: creating interest… Read More

To get the best return on your investment for online advertising campaigns, make retargeting a high priority. Retargeting means tracking the actions and interests of individual visitors or prospects, and then using that insight to show those people ads most likely to interest them. Retargeting effectively requires a delicate balancing… Read More

Predictive lead scoring is one of the hot new buzzwords among B2B marketers. But don’t be so quick to write it off as just the latest short-lived fad. If you aren’t familiar with the term, predictive lead scoring refers to the process of using statistical algorithms in conjunction with marketing… Read More

Google has announced that it will begin stressing mobile-friendliness as a ranking factor later this month. This was likely not a big surprise to anyone who was paying attention, as it comes on the heels of several other moves the search engine has been making recently to encourage businesses to… Read More