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Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company PHOENIX, Ariz., May 27, 2015 – KEO Marketing Inc., a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category… Read More
We have discussed the benefits and tools LinkedIn can offer to business-to-business marketers here numerous times in the past, particularly in light of the platform’s recent emphasis on the B2B sector. But one very useful LinkedIn tool that is often overlooked by marketers is LinkedIn Groups. Participating in LinkedIn groups… Read More
Reports that Google was preparing to add a “Buy Now” button to its shopping platform began surfacing late last year. It seems a natural and perhaps inevitable step in Google’s gradual evolution from a simple search-based directory to an active player in online transactions. It started with Google Shopping. Then… Read More
As you likely already know, the conversion funnel can be a long and twisty path, one with many places where prospects can get lost or disappear, abandoning their journey before they ever reach their destination (or, more accurately, the destination to which you had hoped to steer them). You probably… Read More
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. The latest addition: Workmail, an email and calendar service. This service is designed solely for work-related communication, not for personal use. Obviously, this… Read More
Business-to-business marketers know that it is critical to tailor their online advertising content and approach to the specific leads there are targeting. Fortunately, that is now easier than ever before, thanks to the wealth of tools and platforms available to marketers today. Social media platforms are making a major push… Read More
A recent report confirms what we have said here several times recently: email marketing can pay off for those who take the time to plan and execute it well. Salesforce just released their first business-to-business (B2B) marketing report, which surveyed more than 2,000 B2B marketers worldwide. The report, entitled “2015… Read More
To digital marketers, SEO can seem like a moving target. As search engine algorithms evolve and brands scramble to optimize pages to account for user intent, it might seem risky – if not daring – to make predictions about what lies ahead in the uncertain, mercurial world of SEO. Thankfully,… Read More
We’re thrilled to announce that KEO Marketing was recently honored with several prestigious industry awards. At the 13th Annual American Business Awards, the organization announced its Gold, Silver and Bronze Stevie® Award winners. The ABA Awards honor an all-inclusive spectrum of American business people and organizations, ranging from tech start-ups… Read More
Google has announced that it will begin stressing mobile-friendliness as a ranking factor later this month. This was likely not a big surprise to anyone who was paying attention, as it comes on the heels of several other moves the search engine has been making recently to encourage businesses to… Read More
