Attention Business Owners and Marketing Managers

To get the best return on your investment for online advertising campaigns, make retargeting a high priority. Retargeting means tracking the actions and interests of individual visitors or prospects, and then using that insight to show those people ads most likely to interest them. Retargeting effectively requires a delicate balancing… Read More

To digital marketers, SEO can seem like a moving target. As search engine algorithms evolve and brands scramble to optimize pages to account for user intent, it might seem risky – if not daring – to make predictions about what lies ahead in the uncertain, mercurial world of SEO. Thankfully,… Read More

LinkedIn just announced the launch of a new tool designed to encourage content sharing, while also making social media management easier. The new tool, called Elevate, helps a company’s employees find valuable content, share it with their networks and analyze the results. It has scheduling functions similar to those of… Read More

Predictive lead scoring is one of the hot new buzzwords among B2B marketers. But don’t be so quick to write it off as just the latest short-lived fad. If you aren’t familiar with the term, predictive lead scoring refers to the process of using statistical algorithms in conjunction with marketing… Read More

Content marketing is becoming an increasingly critical part of the marketing strategy for all businesses. While it is great to keep up on the latest strategies and embrace new types of content such as ebooks, you don’t want to underestimate the power of a long-time staple, the webinar. Many B2B… Read More

Showing search engines the canonical version of a given URL isn’t always as easy as it looks. Even if you think you did everything right, SEO-wise, improper “canonicalization” can still have a negative impact on your position in the search engine results. Canonicalization refers to establishing the primary version of… Read More

People sometimes use the terms “lead generation” and “demand generation” interchangeably, but they are actually two very different things, with very different goals and tactics. Lead generation is about identifying prospects and collecting their information. Demand generation, on the other hand, is approaching things from the opposite side: creating interest… Read More

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. To optimize the impact… Read More

Do you have “leaky” landing pages? Most businesses do, whether they realize it or not. Leaks refer to points or moments when visitors to your page will become distracted or frustrated and turn their attention elsewhere before converting or performing the action you are trying to get them to take.… Read More

Google has announced that it will begin stressing mobile-friendliness as a ranking factor later this month. This was likely not a big surprise to anyone who was paying attention, as it comes on the heels of several other moves the search engine has been making recently to encourage businesses to… Read More