Integrating social media into your integrated marketing strategy is crucial to your company’s success. If you are trying to figure out marketing strategies for your business, take a dive into the world of social media. On sites like LinkedIn, Twitter, Instagram, Facebook and Pinterest, businesses big and small are connecting… Read More

With 467 million users on LinkedIn, 2.07 billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out. These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message… Read More

Social media marketing is an important element of your marketing programs. It has reach and has been proven effective in connecting with clients and prospects. Due to its interactive nature, it comes with a need for more careful implementation than tactics such as search engine optimization. Here are three key… Read More

An abundance of online resources and communication channels is rapidly blurring the line between traditional B2B marketing and sales activities. That doesn’t mean face-to-face selling is dead. It just means brands need to rethink existing sales processes and discover new ways to engage and educate buyers. Social media is a… Read More

Much has been written about how to use social media to get more exposure and reach more audiences. The majority of the advice tends to be focused on the tactics, though, the things you can do to reach more potential clients. Long before you consider the tactics you are going… Read More

In honor of our company’s achievements in social media marketing and search engine optimization, the Phoenix Business Journal just listed KEO Marketing in its annual ranking of Top Social Media Firms. Ranked by number of employees working in social media, the Journal placed KEO Marketing at Number 14 out of… Read More

Social media platforms in today’s digital age are vast and far-reaching, with new ones popping up seemingly every day. It can be overwhelming to decide which platforms to implement into your existing digital marketing strategy. It’s best to focus on the channels that offer the best potential for collecting leads.… Read More

There may be massive changes coming to the Twitter-verse in the coming months. As first posted by Re/code, it looks as if Twitter is going to be expanding their current limit of 140 characters. The exact character count is still not confirmed, but according to insiders, 10,000 is said to… Read More

Social media marketing is an important part of any B2B marketing plan. But before you begin posting on social media platforms, create a program for managing how you will present content and interact with your audience members. Here are four tips: Get organized Organize your social media program by creating… Read More

A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But many business people feel that social media outlets are primarily the realm of non-business discussions or are populated with young people who are just looking… Read More