Most marketers now focus the vast majority of their efforts on digital marketing strategies like paid advertising, search engine optimization (SEO), content marketing, social media marketing, and more. Ask a handful of marketers which method they favor, and you will get answers both in favor of inbound marketing and others… Read More

When the 1920’s saw the first radio, experts thought it would be the death of newspapers, until television went on to surpass radio. And after all was said and done, now experts are making the claim that inbound marketing strategies are replacing outbound. But as we’re seeing, marketers are learning… Read More

Both as marketers and consumers of marketing, we are constantly inundated with imagery and messaging. According to the latest research, it takes outbound marketing teams as many as 21 or more touches to get the attention of potential prospects. This number has risen rapidly in the past decade and, with… Read More

The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. The following trends highlight the latest developments in outbound and inbound marketing: Outbound Marketing Trends  If you own a B2B company, you are familiar with outbound marketing, or the… Read More

Outbound marketing refers to activities that target an audience directly. Examples include traditional channels such as magazine and newspaper print advertising, radio commercials, billboards, and email marketing. Inbound marketing pulls the target audience to your brand using content marketing, search engine optimization, and other strategies. The most successful marketing campaigns often use… Read More

Business-to-business (B2B) focused companies use a variety of marketing programs in their attempts to generate sales leads. However, 51% of them do not have a marketing strategy in place. A defined strategy will help you understand how best to allocate marketing resources. They must determine how best to utilize both… Read More

Today, many B2B companies are focusing too much on the “how” aspects of their marketing campaigns as opposed to the “why.” They are blindly throwing time, energy, and resources at costly marketing operations that do not bring in the desired results. Along with wasting their money, they are losing out… Read More

Every day, potential buyers see more than 5,000 advertisements and brand exposures. They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more. These inundated audiences cannot keep up with all the messages coming at them. When a company’s prospects are not… Read More

There are many business to business (B2B) companies out there trying to reach a small pool of high-value buyers. Most of these businesses are unable to capture their prospects’ attention. According to Marketing Insider Group, 68% of B2B companies report that they struggle with lead generation, which is the backbone… Read More

Outbound marketing is the process of pushing marketing messages to people where they are, as opposed to Inbound marketing which is about creating content to pull prospects towards you. Outbound marketing includes a spectrum of marketing options ranging from mass marketing like radio and television advertising which are typically less… Read More