ABM, or account based marketing, and key account marketing are terms for similar marketing and sales outreach efforts. Key account marketing and ABM both involve targeting key account stakeholders to drive B2B sales. However, ABM takes key account marketing to a new level and incorporates additional digital distribution and tracking… Read More

Account based marketing is growing at a fast pace with companies in the business-to-business space. That is because ABM enables companies to target specific companies and buyers, and has a proven return on investment. According to one ITSMA survey, account based marketing provides the highest ROI of any B2B marketing… Read More

ABM marketing, or account based marketing, is an effective strategy for generating highly qualified sales leads. Over the past few years, B2B marketers have overhauled their approaches, and many of the most successful have switched to ABM marketing. According to HubSpot, from 2015 to 2016, there was a 21% increase… Read More

The answer to this question is “that depends on who you ask”. Research can be biased. When we examine the results from companies that make their living selling Inbound Marketing services, then the answer is that inbound marketing generates the most leads. When we study the results from businesses that… Read More

ABM account based marketing is the strategy of choice for B2B marketers in 2017. It has captivated these marketers because of the high return on investment it offers and the positive results it produces. What is ABM account based marketing? ABM account based marketing is all about creating personalized content… Read More

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings. The following marketing strategies have been found effective in enabling you… Read More

Measuring marketing ROI is hard. We know it takes multiple touches to convert a lead into a sale. Sometimes the money you invest today in a marketing program will not pay off until next month or even two years. Who is to say factors outside your marketing strategies like an upturn… Read More

Search Engine Optimization (SEO) has changed significantly since search engines began cataloging websites and web designers saw the advantages of being on the first page of search engines. It is no longer enough to stuff the pages with keywords and the site will move up in search engine rankings. Website… Read More

There is no silver bullet for success in marketing. However, one effective method for planning your campaigns is to look at what has worked for others. When creating your online marketing strategies, you should see what accomplished companies have done and how they got there. Then, you will be able… Read More

Account based marketing, which involves targeting specific companies, and creating specific content and marketing messages for targeted individuals within those prospect accounts, is a fast growing strategy among successful B2B marketers. Ninety-two percent of B2B marketers say they consider account based marketing “very” or “extremely” important to their marketing efforts… Read More