Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018. Customer expectations have grown significantly over the… Read More

Digital marketing campaigns often result in some of the highest conversions of any marketing activities. Traditional marketing tactics are no longer enough to stay competitive. Customer expectations have grown significantly over the last few years and they will continue to increase. With the ease and immediate gratification of locating information… Read More

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived underperformance… Read More

When developing a B2B marketing budget, there are two key perspectives to consider. External factors are vital to keeping updated on new trends and innovations as well as staying abreast of competitors positioning and campaigns. It is also important to understand predictions from industry analysts and trends in marketing spend… Read More

Successful marketing leaders understand the value of early planning. Aligning with sales and other internal departments to support the coming year’s business goals should be completed well before year end. This multi-step process typically takes several weeks, much analysis, and the engagement of associates throughout the organization. There are many… Read More

Disciplined marketing teams are well-aware of their monthly, quarterly, and annual marketing budgets and spend. While there must always be room for adjustments and flexibility, there should also be a diligence to working toward a goal and staying on target with budget. Staying within a monthly marketing budget is a… Read More

Q4 is a common time for companies to prepare 2018 marketing plans and budgets. Depending on your company goals and 2017 results, this may mean a small revamp to your current marketing plan, or it might mean a complete refresh of your marketing approach. In either case, it is important… Read More

Planning season is upon us. It is time to evaluate, review, research, align, and brainstorm as you prepare to build a new digital marketing plan that will take you through the coming year. If you are feeling overwhelmed with all the changes to the marketing landscape and the increased use… Read More