Per-pay-view advertising is becoming an increasingly common tactic used by a wide variety of companies in their advertising campaigns. However, PPV does involve its share of issues and challenges. One serious—and potentially very costly—issue is the risk of impression fraud. Read More

Even if your PPC campaigns have been doing fairly well, you’d probably still love to find ways to get even better results. Fortunately, as the post, “9 Profitable Ways to Expand Your PPC” from PPC Associates notes, there are a variety of simple ways that you can maximize your PPC efforts. Read More

Companies continue to spend lots of money for online advertising campaigns, according to a recent report on U.S. advertising trends. Search-related tactics accounts for the largest portion of that spending, but mobile continues to gain ground quickly. Read More

Local internet marketing impacts more than just driving directions and directory listings. Take a look at this infographic to see how local and national businesses can benefit from local internet marketing. Read More

The MCM 2012-13 Ecommerce Outlook Report found that email marketing, search engine optimization and paid search were among the top three most valuable internet marketing channels to merchants. Read More

There are many ways to spend your company’s marketing budget, and a wide array of internet marketing channels to choose from. Read More

Pinterest isn’t just another social network; it’s the fastest growing network in history, surpassing Facebook and MySpace in its heyday. A myriad of new social networks hit the internet each year but only a few stick around long enough to gain enough users to make it a worthwhile community. Then,… Read More

There are four types of content marketing assets that make up the B2B lead development process. White papers and webinars, data driven case studies, assessments and audits and demos and trials can all be tailored to lead prospects throughout the buying cycle. Read More

Content marketing is nothing new, but it is impressive to see that B2B content marketing is still the #1 way for businesses to promote their company, products and services. From small businesses to Fortune 500 organizations, these businesses are utilizing B2B content marketing strategies as part as their internet marketing strategy. Read More