It’s hard to ignore the statistics. Three years ago, only 11 percent of internet users conducted voice searches. Now, that number is well above 40 percent and climbing. In January 2018, users carried out more than 1 billion voice searches and soon enough, experts believe this will be the daily… Read More

B2B marketing companies know that marketing automation is an effective new way to reach customers where and when they begin their buying journey. Today’s savvy customers complete as much as 70 percent of their research before engaging with a salesperson. That means marketing must reach across multiple channels and provide… Read More

Any company today faces the all-important question of how do we generate high quality leads to fill our business pipeline? To answer this question, we can take a variety of approaches. There are strong Inbound and Outbound marketing strategies but today, I’d like to highlight one effective Outbound marketing strategy:… Read More

The primary goal of B2B marketing is lead generation. Every year, B2B marketers face increasing demand for more high-quality leads. Many companies are spending more of their marketing budget on lead generation as they struggle to find initiatives that will boost their lead generation results. How can you hit your lead… Read More

When you think of top strategies of successful B2B marketing companies, you may think of direct, outbound tactics like traditional advertising or telemarketing. The purpose of outbound marketing efforts is to be compelling and engaging so your target audience reaches out to you. While these strategies have a place in… Read More

As the New Year quickly approaches, most marketers are turning their attention to 2018. Here are the B2B marketing trends for 2018 that savvy businesses need to follow. Biggest Commercial Impact The following B2B marketing trends will have the greatest commercial impact on B2B companies in 2018: Content marketing. Content… Read More

The marketing function has changed drastically over the past decade. With the emergence of digital marketing activities and new technologies, many organizations still struggle to develop a cohesive marketing program. To prepare you firm for 2018, you will want to review the current marketplace. Where will marketing head in the… Read More

The great thing about marketing today is that there are a variety of options for outbound and inbound lead generation. Leveraging outbound and inbound marketing will give your brand visibility against your competition, and position you in front of prospects who are looking for your services, or who need you… Read More

Selecting a marketing agency based upon budget does not mean that you should choose the cheapest. On the contrary, sometimes one of the more premium marketing agencies may be your best choice budget-wise because what you want is value, not just inexpensive work. A marketing agency that provides value is… Read More

Segmentation is increasingly important for successful B2B marketing, and for marketing in general. That’s because the prevailing trends include an emphasis on personalization, or targeting and customizing the message according to specific recipients or audience groups. Many marketers have noticed a significant impact in their conversion and lead generation metrics… Read More