Content marketing is a highly effective tactic for drawing in leads and keeping them engaged with your brand throughout the sales journey. It is why B2B and B2C businesses alike have embraced them as a crucial piece of their overall marketing efforts. Start with the Strategy Before you start blogging… Read More

With devices getting smarter and smaller, wearable technology is the next content marketing frontier. Wearable tech includes smart watches that integrate time-keeping with mobile technology and fitness devices such as Fitbit. The need to adapt is critical as wearable tech becomes more popular and mainstream. Marketers wanting to deliver content… Read More

A new report compiled by MarketingProfs and the Content Marketing Institute outlines the state of content marketing and the expectations for content marketing services in the coming year. Titled B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, the report outlines the maturing of content marketing. After surveying 870 B2B North American… Read More

Creating valuable content is tough. In addition to well-honed creative chops, you’ve got to possess a solid understanding of the business problems that plague your audience. After that, there’s another major factor involved: time. And many marketers report time constraints as the greatest challenge they face when it comes to… Read More

Now that customers make so many of their decisions online, B2B marketers are faced with the challenge of determining content that resonates with prospects. Today’s content marketing needs to be customer-centric and fulfill what buyers want and need. Thankfully when customers take action on the web for any reasons, a… Read More

Does your business have a blog? Posting a variety of article types on your blog will help you reach a wider audience and keep your return visitors interested. In this article we will talk about three types of blog posts that will improve your content marketing mix. Provide Readers with… Read More

Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer. If handled well, content marketing can… Read More

With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention.  But now it is almost too much. Prospects are buried by the enormous amount of content and they are ignoring most it.  In order to stand out… Read More

Using data informed buyer personas can create more successful inbound marketing campaigns.  Statistics show that 81 percent of buyers will pay a premium for industry experience and industry-specific solutions, but only 44 percent of B2B marketers use buyer personas. These profiles represent the ideal buyer and should be based on… Read More

Before purchasing a new product or service, B2B buyers need to know they’re making an investment that delivers real, tangible returns. But painting that picture isn’t always easy, and the inability to articulate value can have a major impact on profits. According to a recent survey by Corporate Visions, a… Read More