B2B Inbound & Outbound Marketing Blog

Dallas, TX, April 7, 2023 – TAP Innovations, LLC, a minority-owned business certified by Texas SBA® and leading provider of cloud-based integration solutions across people and data enterprises, has selected Sheila Kloefkorn and KEO Marketing, Inc as their fractional CMO and outsourced marketing team to complement their in-house marketing and… Read More

KEO Marketing Inc, an award-winning B2B marketing agency is proud to announce national certification as a Women’s Business Enterprise by WBENC – West. PHOENIX, AZ, USA, March 19, 2023 /EINPresswire.com/ — KEO Marketing Inc, an award-winning B2B marketing agency is proud to announce national certification as a Women’s Business Enterprise by the… Read More

Google runs hundreds of thousands of quality tests and makes thousands of tweaks to its algorithm every year – some big and some small. This one’s big. Google’s Helpful Content Update The Helpful Content Update has now launched and it is designed to upgrade the user search experience by prioritizing… Read More

Imagine a football stadium filled to capacity. Somewhere in those 100,000 people, there are 20 people that fit the profile of your ideal customer. You know that if you could get in front of that select group and engage with them, you could probably close a fair number of deals.… Read More

Many people think email marketing is dead and has been displaced by “modern” tactics such as text messaging, social media videos, and podcasts. However, they are “dead” wrong because email is still a dominant marketing channel for B2B Marketing. According to Forbes, email marketing delivers a $42 return on investment… Read More

In 2020, companies learned that they needed to be able to pivot from traditional marketing to digital at a moment’s notice. And as a result of the COVID-19 pandemic, companies moved traditional marketing and event budgets online. This meant they had a lot to learn since they had to master… Read More

The marketing world has changed during the past decade, and this is particularly true for last year. A record number of companies moved their traditional advertising and event budgets online due to the COVID-19 pandemic, and digital advertising costs increased significantly as a result. Business leaders want to take their… Read More

The world changed in many ways last year, and marketing best practices are no exception. A record number of companies moved their traditional advertising and event budgets online due to the COVID-19 pandemic, and digital advertising costs increased significantly as a result. Business leaders want to take their companies to… Read More

Digital marketing is changing the way companies do business. The coronavirus pandemic caused a lot of companies to move their traditional advertising and events online. As a result, digital advertising costs have increased significantly. Many senior managers and in-house staff are unfamiliar with online marketing best practices and need help… Read More

Digital marketing is constantly changing, and it is difficult for senior managers and in-house staff to be experts in all aspects of marketing. Growing companies need an experienced marketing team to keep up with day-to-day marketing needs, but may not have the resources to hire a senior-level head of marketing.… Read More