KEO Marketing

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White Hat SEO: What Is It?

As you delve into the world of SEO, you will likely come across the phrase, “white hat SEO.”

What does this term mean? White hat SEO refers to the search engine optimization strategies geared towards creating a better experience for the end user, while at the same time adhering to the rules and policies set forth by search engines.

When you focus on creating a better experience, you ultimately produce content that is rich and relevant to users. As a byproduct, this helpful content often achieves higher levels of user engagement and social media shares, which, in turn, can drive traffic to your website.

Here is another way to look at it: white hat SEO is the way to play “by the rules.” The approach implements proper, Google-approved, clean search engine optimization strategies to gain higher keywords rankings and enhanced visibility in search results.

Here, we present key white hat SEO strategies that have proven effective over time, no matter how much the world of SEO evolves around us:

  • Quality Content. You need quality content on and off your website that will help prospects educate themselves about your products and services. A number one driver of high search engine rankings is distributing high-quality content that educates and engages readers and drives traffic back to your website. Once you’ve developed a strong story on your website you will also want to create a distribution strategy to push related strong content to sites that share your target audience. There are multiple approaches you can use to distribute your content, including blog syndication, contributed content; social media, press releases, and more. To ensure fresh content, develop a plan for content development including an editorial calendar. This approach helps you to align your content with your overall brand messaging across media channels.


  • Proper Keywords, Titles, and Meta Tags. Appropriate use of meta-data can improve SEO. Meta-data refers to information in HTML code that offers crawlers information about your website for classification and indexing purposes. Ensure that you incorporate keywords and phrases gathered through keyword research in your meta-data. If your company’s website lacks unique titles and meta descriptions, some search engines randomly pick content from your website to show up in search results. Ineffectively implemented this could drive searchers away from your website rather than toward it.

 Stand Out to Get Results

As a leading B2B marketing and SEO agency, KEO Marketing specializes in creating custom marketing strategies and solutions that help our clients achieve and exceed their marketing and sales goals.

If you have more questions about white hat SEO and how this approach can help your organization, contact us online or give us a call today at 888.702.0679 to schedule a free consultation.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.