KEO Marketing

Be in the Know.

How to Choose an SEO Agency

You know your brand’s online presence matters, but you are not sure how to implement the best practices in search engine optimization (SEO).

You decide to enlist the support of an SEO professional to help you gain search engine visibility.

Here are four tips to learn what to look for in an SEO agency.

It is important to realize that SEO is not a one-size-fits-all solution, and finding the right partner requires sorting to find what makes the most sense for your particular business needs.

So how do you choose the right SEO agency? Here are several questions we recommend you ask each prospective SEO agency:

1. Is Local SEO a Priority?

For many companies, this is one of the most essential questions. In fact, according to recent Google research, “50 percent of people who made a local search on their smartphone” visited that business within the same day. What does this statistic tell us? Local SEO matters. A trustworthy SEO agency should be able to provide examples of how their methods have led to increases in measurable results for other clients.

2. Do They Keep Track of Google’s Constant Algorithm Updates?

Great SEO agencies have a deep understanding of all search algorithm updates. Keep in mind, many of these updates have major repercussions on SEO and certain marketing strategies. A smart SEO agency will openly share this knowledge with prospective customers.

3. Do They Have Successful Link Building Expertise?

A reputable SEO agency will have a clear response to this question. Much of their response should align with their comprehension of the current marketing landscape, where advanced link building strategies, or white hat methods, are out playing black hat approaches.

4. Great Content Matters. Tell Me About Your Content Creation Team.

The best SEO agencies produce high-quality content that aligns with your company’s unique business objectives. A good content strategy should include great content strategy and development,  social media marketing, contributed content, infographics, and more.

Arm Yourself with the Right Questions

The bottom line: there are great SEO agencies available to you. Equipped with the right questions, you should be able to determine the right solution for your business.

The key is to hire a professional SEO agency that values your brand’s primary objectives. Make sure before signing on the dotted line that you and the company you choose agree on any changes you may make moving forward; that they track everything properly; and, they will measure success in a way that you understand.

Do you have additional questions about how to choose an SEO agency?

Our team of professionals at KEO Marketing offers more than 25 years of SEO experience working with top brands. We are passionate about running effective marketing campaigns, even as the digital landscape evolves every week.

Contact us today to schedule your free consultation.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.