What Do Great Outbound and Inbound Marketing Programs Include?
The great thing about marketing today is that there are a variety of options for outbound and inbound lead generation. Leveraging outbound and inbound marketing will give your brand visibility against your competition, and position you in front of prospects who are looking for your services, or who need you but are not yet aware of how you will help them.
What are the most successful inbound marketing channels?
You want to build trust and connect with your customers and targets before, during, and after they enter the buying process. Here are a few inbound strategies to help you naturally prepare your prospects for a buying decision:
- Content marketing
- Lead nurturing
- Search engine optimization (SEO)
- Webinars and podcasts
- Social media
- Pay per click advertising
- Content syndication
These inbound strategies give your prospects the information they need to buy. In fact, between 60 and 70 percent of your buyers will have finished their buying journey by the time they are in touch with your sales team. Helping them find the right content during this critical research phase is important.
What are the most success outbound marketing channels?
Outbound marketing leverages online and offline touches. Outbound helps you target known prospects more personally and accurately. Here are some outbound strategies to reach out to your prospects, targets, and customers:
- Account based marketing
- Outbound emails
- Outbound LinkedIn outreach
- Direct mail
- Trade shows/Meetings/seminars
- Programmatic Display Advertising
- Sales calls
How do inbound and outbound work together?
Fractl and Moz surveyed individuals to decide how inbound and outbound marketing strategies reach them best.
As you can see from this graphic, a mix of outbound and inbound marketing strategies yields the best results.
Conclusion
Inbound marketing is perfect to appeal to a wider audience to help nurture leads and build trust. Outbound marketing is most effective for targeting known key accounts and leads after they reach you. Together, inbound and outbound deliver the best results and best support your sales team’s efforts.
Contact KEO Marketing today for a complimentary consultation to see how integrated inbound and outbound marketing efforts can help you drive better, more qualified sales results.
