Questions to Ask Your B2B Technology Marketing Agency
When it comes to the business to business (B2B) technology industry, it can be challenging to devote the time, energy, and resources to the marketing necessary to ensure the continued growth of your company. Before everything else, your valuable time goes toward producing and distributing your products, as well as offering support to existing customers.
B2B technology marketing agencies exist to bridge this gap by providing advertising, branding, social media management, and a broad range of other capabilities that support growth.
KEO Marketing’s team of technology marketing experts suggests asking prospective B2B technology marketing agencies the following questions to ensure a good fit:
- What is your B2B experience?
If you are searching for a B2B technology marketing agency to manage your marketing budget, it should be a company that is familiar with the standard best practices, processes, and tools of B2B marketing. If a potential firm does not have vast experience in the B2B sector and demonstrated results, you may want to continue your search.
- Can you share examples of success stories in the technology industry?
Next, it is important to focus on your particular industry. As a technology-based business, you may want to know about other tech clients the agency has served in the past, and how they reached success. Request specific case studies that relate to your company as closely as possible to determine what the marketing firm can do for your business.
3) How often will your company connect with my team?
Understanding the parameters of ongoing interactions between a technology marketing agency and your company is an important step that many people often overlook. It is never too early to discuss with a prospective agency the exact details about how they will update you regarding their marketing efforts on your behalf. Many B2B technology marketing agencies provide weekly or monthly reports along with regular meetings.
4) How does your marketing agency provide ROI?
You cannot calculate return on investment without connecting marketing and sales, along with regular, up-to-date marketing reports. Make sure you receive weekly or bi-weekly updates on the programs or campaigns your marketing agency is running and how they are affecting both your goals and sales figures.
A B2B Technology Marketing Agency That Drives Results
The list above will give you a solid foundation in your search for a reliable agency partner. Of course, you will likely have many more questions.
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With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.