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Marketing Programs for Technology Companies

B2B technology marketing agencyIn today’s post, we have packaged together three of our most popular blog posts that can help you learn ways to refresh your technology company’s digital marketing strategy.

This bundle covers recent topics surrounding marketing a technology company, including content marketing, the questions you should be asking your business to business (B2B) technology marketing agency, and choosing the right digital marketing firm.

Here are some highlights from each post:

Five Content Marketing Strategies for Technology Companies

Effective content marketing can help your technology company reach both current and prospective customers. To get started, you first must carefully define who the personas are for your brand. Once you have these personas established, look at how to address their needs throughout the buyer’s journey.

A majority of customers often do their research before contacting your company’s sales team. As such, high-quality content is critical. In fact, engaging and compelling content is vital for brand visibility. Your content should tell a unique story about how you solve your customer’s challenges.

This blog post explores five effective technology content marketing strategies that can help you better reach your mark.

Ask Your B2B Technology Marketing Agency These Questions

When it comes to the B2B technology industry, it can be challenging to devote the time and resources to the marketing necessary to ensure the continued growth of your company. B2B technology marketing agencies exist to bridge this gap by providing advertising, branding, social media management, and a broad range of other capabilities that support growth.

In this blog post, KEO Marketing’s team of experts offers advice about asking prospective B2B technology marketing agencies the following questions to ensure a good fit.

Does Your Technology Marketing Program Create Results?

When it comes to marketing for technology companies, there is often a general trepidation: the overwhelming prospect of creating and sustaining effective marketing programs that create results.

At KEO Marketing, we notice that this feeling tends to ring true for those companies that offer highly sophisticated solutions to buyers at various levels of an organization. So, clients often ask us if it is worth spending your technology company’s precious time and budget on a marketing program? We believe the answer is yes.

This blog post highlights several key factors technology companies should consider as part of their marketing program.

Looking for More?

In addition to our regularly updated blog, KEO Marketing offers a broad range of Resources to help B2B clients stay on top of the latest industry trends and tactics. Check out our Industry Insights articles, Marketer’s Guides, Case Studies, New & Events, and much more.






With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.