Working with a Digital Marketing & Technology Agency
Most of the world’s most powerful technology companies are in the United States.
According to Select USA, more than a quarter of the $3.8 trillion global information technology industry is in the U.S. There are more than 100,000 IT and software companies, and the IT niche makes up 11.6% of the private business sector in the country.
Since business professionals in the U.S. and all over the world are increasingly reliant on technology in their day-to-day lives, this business will only continue to grow and become more competitive. Technology businesses must pursue digital marketing to keep up with other companies in the industry, reach their prospects and customers, and bring in sales.
If you are a technology company owner, your everyday responsibilities include managing your employees, meeting with clients, researching new trends, finding investors, and increasing your revenue. You may not have the time or energy to also focus on digital marketing, which is why hiring a digital marketing and technology agency is a good choice.
What a Digital Marketing & Technology Agency Does
Experts at a digital marketing & technology-focused agency have several years of experience working with software and IT companies. They know industry jargon, which is crucial when your prospects, customers, and clients may not be aware of certain technology terms. Copywriters at a successful digital marketing and technology agencies can communicate with your audience in terms that they recognize and understand.
The digital marketing and technology agency will also have relationships with the top influencers in your niche. They can leverage these relationships in a positive way for your brand. For example, if your digital marketing agency experts are friendly with an influencer on Twitter, they may be able to get this person to mention your product to their followers and boost your sales. Perhaps the agency can secure a mention of your products and services on a big industry blog, which will direct people to your website and ultimately persuade them to enter your sales pipeline.
Since technology is always evolving, digital marketing & technology agency experts will stay on top of the latest research and platforms, and draw upon their knowledge to run your campaigns. They may try out a new social network or marketing automation technology that will save you money and time, or research a new platform before it catches on and cultivate a brand new audience for you.
Hiring a Digital Marketing & Technology Agency
As an IT or software business owner or marketer, you cannot waste your resources on a general digital marketing company, or a digital marketing technology agency that does not have knowledge of your industry.
When you are looking to hire a digital marketing technology agency, your checklist should include:
- The team has worked with technology companies for many years and is well informed about your niche.
- They have produced huge ROI for other businesses and have case studies to prove their success.
- Their former clients are happy with the work the digital marketing & technology agency did for them.
- The team stays up to date with new technology and are willing to try new methods.
Do you want to work with a digital marketing & technology agency that will generate more qualified leads and sales? Contact KEO Marketing today for a complimentary digital marketing audit.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.