What is Business to Business Digital Marketing?
Business to business digital marketing is a type of marketing needed by companies who sell to other companies. These B2B focused companies need strategies and tactics that advance a buying cycle that often includes multiple buyers and long sales cycles. Digital marketing leverages the internet and mobile devices and includes tactics like social media, video, email, content, mobile, search engine optimization, and account-based marketing.
B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers.
Why is business to business digital marketing so widely utilized?
Business to business digital marketing is blossoming now and will only continue to grow as companies increasingly go online. According to a study from CMO, this year, almost half of B2B marketers say they will invest more in business to business digital marketing, and 38% are going to spend 60% or more of their budget online.
B2B marketers see that their digital marketing strategies are paying off. Email marketing is one of the top platforms for increasing revenue, while 42% of marketers say that account-based marketing is effective. SEO marketing is on the rise because B2B researchers will conduct an average of 12 searches before logging onto a specific brand’s website, and content marketing is expanding because 47% of B2B buyers will digest three to five pieces of content before contacting a sales representative.
B2B companies realize that to stay competitive in today’s environment, they must invest in a business to business digital marketing strategy. Otherwise, they will lose out on potential customers and sales.
Investing in a business to business digital marketing strategy
If you are a B2B company owner or a marketer, it is crucial that you create a successful business to business digital marketing plan. Many of the most successful companies know that it is nearly impossible for an in-house team to offer the specialization and industry knowledge of a top digital marketing agency.
Now is the time to leverage digital marketing and build your brand’s bottom line.