Digital Marketing Trends for 2017
In 2017, digital marketing has continued to explode. Successful brands are increasingly harnessing the power of digital marketing to reach their customers and increase their sales.
The Gartner CMO Spend Survey 2016-2017 of 300 marketing professionals notes that marketing budgets made up 12% of company revenue. Most expenditures were allocated to websites, digital advertising, and digital commerce, while “pure digital marketing investments remain a top priority.”
Emphasizing Digital Marketing In Your Strategy
If your business is not utilizing digital marketing, you could be missing out on a terrific opportunity to boost your brand. Along with creating a marketing budget and strategy, you should be following the latest digital marketing trends to keep up with your competition and your customers.
The following are the top digital marketing trends of 2017 that you should incorporate into your plans:
Customers want to see valuable content that relates to and enhances their lives. Content marketing continues its rise in 2017 as 62% of B2B content marketers, and 63% of B2C content marketers say that they are “somewhat more” or “much more” successful with their content marketing now than they were last year, according to Content Marketing Institute.
The types of content you need to focus on are:
- Mobile-friendly, as more users than ever before go online through their mobile devices to retrieve content.
- Content that is compatible with Twitter, LinkedIn and Facebook, because these social media networks are where people consume, spread, and discover content.
- Visual content including photos and videos. YouTube, Snapchat and Instagram are particularly popular — 158 million individuals use Snapchat every day, and Instagram has 700 million active monthly users. By 2019, video content will comprise 80% of the internet.
Big Data Analysis
Big data has made it possible for brands to personalize content and target their specific audiences with advertising and marketing. As the Internet of Things increases, more data will become available. According to MarketingProfs and an infographic from MDG Advertising, 95% of employees at enterprise companies predict that data volume is going to grow significantly in the next year. Big data analysis is not going away anytime soon, so now is the time to leverage it.
Marketing on Message Apps
According to MarketingProfs, four billion people worldwide now use messaging apps and three of the five most-downloaded apps last year were for messaging. In your business, you need to determine how to use messaging to your advantage to reach your customers and sell them on your products and services.
These digital marketing trends will continually expand their influence and share of marketing budgets. As you develop your strategies, be sure to incorporate these trends.
Are you ready to enhance your business and pursue the top digital marketing trends for 2017? Contact KEO Marketing today for a consultation.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.