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Online Marketing Strategies of Successful Companies

Online marketing strategiesThere is no silver bullet for success in marketing. However, one effective method for planning your campaigns is to look at what has worked for others.

When creating your online marketing strategies, you should see what accomplished companies have done and how they got there. Then, you will be able to attract your target audience and generate more sales.

To get you started, here are some ways that successful companies have carried out their online marketing campaigns.

They leverage social media

Look up any big brand and you will see that they have Facebook and Twitter pages at the very least. They probably also have a LinkedIn company page, Instagram account, a YouTube channel, and maybe even a Pinterest site. When you start social media accounts and update them with exciting content that fits each platform, you are going to improve your SEO as well as connect with your followers. Make sure you follow the best practices for each site, like using multiple hashtags on Instagram and responding to your followers’ tweets to you, and you will be setting yourself up for success.

They create valuable content

Content marketing is a part of successful companies’ online marketing strategies. Successful content marketing strategies incorporate blog posts, videos, pictures, SlideShares, and other types of content that offer value to their audiences. They have a plan in place, stay on a schedule, and don’t just sell their products and services through their content.

They embrace search engine optimization 

Ranking and appearing on the search engine results page of Google is a high priority for companies. They can do this with search engine optimization tactics like posting well-written content, using popular keywords, inserting meta descriptions and titles into their blog posts, finding out users’ search questions and providing answers through their content, and making their website and content offerings mobile friendly. There is no quick shortcut with SEO because Google is changing its search algorithm daily. Companies are always researching the best tactics for staying ahead of the curve.

They use paid promotion

Successful companies do not just rely on natural search clicks. They also invest in their online marketing strategies by pushing their content, social media posts, and information about their products and services on relevant websites and social media pages. They may pay to boost a piece of content on LinkedIn or purchase Google ads for remarketing a product in their online store to website visitors. You will need to do the same if you want to reach your leads and customers and cut through all the noise.

Coming up with robust and realistic online marketing strategies is going to push your business forward. All it takes is some research and investment to grow your company.

Do you need some guidance for your online marketing strategies? Contact KEO Marketing today for a consultation.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.