Keys to an Effective Social Media Marketing Strategy
Integrating social media into your integrated marketing strategy is crucial to your company’s success. If you are trying to figure out marketing strategies for your business, take a dive into the world of social media.
On sites like LinkedIn, Twitter, Instagram, Facebook and Pinterest, businesses big and small are connecting with their followers, posting relevant content for them, and getting them started in the buying cycle, which can eventually lead to conversions and leads.
Social media has taken over, and it is only continuing to grow. Users grew by 320 million between September 2017 and October 2018. Average daily time spent by users on social media is 116 minutes a day. And 68% of Instagram users engage with brands regularly, where 50% follow a business.
The following are important aspects of your social media marketing strategy for your business.
Create content and post regularly
Content marketing is a vital marketing strategy for business, and it can be leveraged on social media. Whether you are putting blog posts on LinkedIn, videos on YouTube, pictures on Instagram, or making sure your content is enjoyable for your audience and that you post regularly to your blog. You will draw in more followers this way, increase your search engine rankings, and foster engagement among your prospects.
Respond to your followers
It has been said that social media is the future of customer service. When customers have a question, complaint, or concern, many of them are going to reach out to you through Facebook messages, and Twitter replies. 63% of customers are expecting companies to offer customer service via their social channels, and 71% of Twitter users expect brands to respond to them within an hour. As chatbots emerge and people begin to use social media as more than a place for socializing, they are going to expect companies to be even more responsive on these platforms.
Do you want leads and customers to see your content? Then make it discoverable with hashtags on Twitter, Facebook, and Instagram. On Twitter, tweets with hashtags have two times more chance to spawn engagement, and on Instagram, you can use multiple hashtags that are relevant to your photos and videos. You can look up the best hashtags to use on Hashtagify or see the hashtags your followers and competitors are using.
Pursue paid promotion
Organic clicks are valuable, but you also need to seek paid promotion if you want your marketing strategies to be successful. On Facebook, you’ll need to pay to promote and boost your posts, even if you have a lot of fans on your page. On LinkedIn, Twitter and Instagram, you must do the same. It may require investing a bit of money, but your returns will be clear.
Connect with influencers
Connecting with influencers in your niche will draw more followers to your brand and raise your profile. To actually reach these influencers, retweet and repost their content while crediting them, respond to their posts, or interview them for a blog post or video and then ask them to retweet that interview. Aim to make your relationships with influencers mutually beneficial, and they will be more likely to work with you.
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Christian has over 5 years of experience in social media content creation, curation and management. He is passionate about thoughtful, creative branding and storytelling, and enjoys helping companies develop a strategic social media strategy. In addition to social media management, he is an experienced photographer and copywriter for many B2B and B2C brands. His understanding of consumer outreach and engagement, along with his eye for design, helps our clients target new customers, re-position themselves in the marketplace, or strengthen their existing audience.