Four Myths of Website Design
Designing a website, either from scratch or as an update, is a carefully-executed process that requires planning, developing, testing and modifying the website. Done well is will be 24-hour-a-day salesperson. Unfortunately, there have been a proliferation of businesses that offer free or inexpensive websites. These free websites may be tempting, but they can also cause problems for your business. Here are four myths that people believe because of these so-called free websites.
Website Design Myth 1: You can get a cheap website by using a website template
With WordPress and all the free templates available on the internet, a lot of people believe they can just load up a free template, fill in the content and they are finished. This is not the case. Free (or inexpensive) templates give you no customization or control of the content. They are limited in what you can do and how content is presented, so therefore your ability to persuade your visitors to become customers is limited as well.
If you are serious about making your business a success, then you want to have a serious website. It must look professional, be optimized for best results from the search engines and will lead the visitors through the sales funnel to conversion. That can only be done with a custom design by custom web design services.
Website Design Myth 2: You can just update the website you have had for decades
No, you cannot. There have been dozens of significant changes in the search engines over the past year. Browsers and search engines that facilitate interaction with the internet today demand an updated website. In fact, your current website may be driving business away.
First, there are mobile devices. Studies have shown that 50% or more devices accessing the internet are mobile devices. Your website must be easily viewed on the small screen of a smartphone and the mid-sized screen of a tablet. If it cannot be easily viewed on those screens the visitor will go to a better website. The website must also load quickly on a cellular connection.
Then there are the search engines. In 2016, Google changed their ranking criteria to a “mobile-first index”. This means that Google will look for a mobile-friendly (called “mobile-responsive”) website first. If your website is not mobile-responsive, it will be downgraded. More importantly, Google has started crawling the site as if it were a mobile device instead of like a desktop computer. If your website delivers a bad user experience for a smartphone or tablet it will be downgraded in search engines.
So, if you try to just update an old legacy website but do not redesign it for today’s Internet, you will likely drive down your rankings in the search engines as well as chase away mobile visitors. For that reason, planning your site with an experienced web designer is critical. They are aware of the changes in the internet and can help you design a better website.
Website Design Myth 3: Your website needs to be the pinnacle of amazing web design
A website should be unique to stand out and showcase your brand. But that does not mean that your website should be so fancy that the web design service tries to enter it into a contest because of its beauty and new technology. The most important component of a website is the user experience. The design of your site should guide the visitor through it, enable them to navigate quickly and help them easily accomplish what they came to your site to do.
Fancy technology like too many Flash videos are detrimental to your site. Search engines cannot read Flash so using it will negatively your site’s rankings. In addition, Flash will not display well on mobile devices effectively making your website invisible.
Website Design Myth 4: Your website does not need to change
The process of creating a website is an ongoing enterprise; you need to keep updating, innovating and expanding it. Once the website is launched the data it collects should be monitored and analyzed regularly. The marketing team should monitor what works and what does not work for your particular target audience. In addition, the internet itself changes. As mentioned previously, in 2016 Google changed their ranking criteria several times. Once the mobile-first index was in place, websites that were not mobile-responsive were downgraded or removed from Google’s search results pages. An unchanging website can quickly lose rankings and business.
So, take a moment to see if you believe any of these website design myths. If so, then it is time to look at your website and see how you can improve it. If you would like to learn more about the importance of website design, download KEO Marketing’s complimentary Marketer’s Guide titled “Four Keys to Website Design in 2017”. If you would like to discuss your web design needs immediately, talk with one of KEO Marketing’s experts. Contact KEO Marketing or call us at 888-702-0679.
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With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.