Five Keys to Hiring a Digital Marketing Agency
The digital marketing world is constantly changing due to the emergence of new trends and technologies that are fundamentally changing the way brands reach out to potential customers. This changing landscape is forcing all players to step outside their comfort zone and embrace new methods and strategies in order to attract high quality leads.
Digital marketing activities include online channels such as search engine optimization (SEO) content marketing and social media marketing, collectively included in Inbound marketing, as well as search engine marketing (SEM), influencer marketing, display advertising, e-commerce and more. It can also extend to non-Internet channels that provide digital media such as mobile phones and text messages (SMS).
Because of the wide diversity of channels and methods, finding the right digital marketing agency is critical to meeting your goals and ensuring your digital marketing budget is invested to its maximum benefit. To help you make a decision, we have created a list of items to look for when you are considering hiring a digital marketing agency.
Client Focus: The best digital marketing agency focuses on you and your customers first. You are concerned abut the care and building of your brand, your online reputation, effective lead generation and great customer service. The best agency will spend significant time asking questions about you, your company, your business goals and objectives, your marketing goals, what digital marketing you have engaged with so far, where you feel you have marketing problems and so forth so they can work with you to achieve the best results for you.
Current Industry Expertise: Digital marketing is a constantly-changing environment. An effective digital marketing agency stays on top of the current marketing trends at all times. Search Engine Optimization (SEO) changes constantly. Mobile marketing is evolving every day. Video marketing is growing and more players are entering into the market space. An effective digital marketing agency is aware of all of this and will direct you to the tools and techniques that will help you the most.
Relevant Experience: You want to know how much real-world, hands-on, digital marketing experience the agency has. A good digital marketing campaign integrates many different techniques and technologies to achieve the final result, so make sure the agency you are considering has experience in the types of marketing that are important to you.
Wide Range of Services
An effective digital marketing agency has a wide offering of services that are focused on specific categories of marketing. For example:
- Social Media: Growing the social community with strategies such as building social networks, creating mobile networks and showing thought leadership in blogs, forums and social communities.
- B2B Marketing: Building a strong B2B business through lead generation, lead nurturing, marketing automation and sales support.
- Search Marketing: Search engine optimization (SEO), search engine marketing (SEM), and local search advertising.
The reason for the necessity of a wide range of services is that digital marketing is an integrated function. Prospects online are not connected to just one service. They access and utilize many different online sites including search engines, social media and news sites. When the marketing agency offers a wide range of services their department experts can meet, discuss and combine strategies in order to create an integrated campaign whose total results will be larger than the sum of the individual parts.
In summary, an effective digital marketing agency will build a relationship with you in order to help you reach your long-term goals. Consider the points above and research your options carefully before making the final selection.
Those are just a few of the five keys for hiring a digital marketing agency. For an in-depth discussion, download KEO Marketing’s free Marketer’s Guide titled “Five Keys to Hiring a Digital Marketing Agency.”
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.