Essential Elements of Effective B2B Social Media Marketing
Social media marketing is an important element of your marketing programs. It has reach and has been proven effective in connecting with clients and prospects. Due to its interactive nature, it comes with a need for more careful implementation than tactics such as search engine optimization. Here are three key elements to ensure a good result from your social media marketing.
Go Where Your Customers Are
Social media has a wide selection of websites and applications available and more are created every week. The majority of them, however, are not suited for your business. Before you choose a social media channel, make sure your customers are actively using the site. Becoming involved with social media requires careful planning and implementation for maximum effectiveness. Signing up for every social media platform just because it is the latest thing is a waste of time and resources if the return on your investment is low. Analyze the social media choices carefully. If your potential clients are not on a platform under consideration then there is no reason to be investing time on it.
Have a Consistent Image for your Business
Projecting your brand image correctly on social media is just as important as with any other media. In fact, it is more important. Social media is an interactive forum in which your company can have informal conversations with customers and prospects. Such informality can lead to negative consequences if an employee uses the platform to vent a frustration or argue with another person. In addition, comments, posts, photographs and videos can be forwarded and shared by whoever views them. A single unintended negative comment can be spread all around the world and to every one of your competitors if it is posted to social media.
Because of this, it is imperative that a B2B company ensures that a clear policy for social media interaction has been established and is being adhered to. Wording of posts, type and quality of photographs and the methods for responding to hostile posts should be discussed and approved before any social media is used.
Build Relationships with Influencers
Every social media platform contains well-known and heavily-involved users whose opinions and posts influence the other users. If these people are involved in your industry, then these are the people you want to build relationships with.
Influencer marketing is a key element of your overall marketing plan. Being associated with the people who drive opinions and conversations connects you with potential clients better than any advertising. Seek out the people who carry influence in the social media platform and build a solid relationship with them.
Interacting with potential customers on social media is an excellent method for building trust and credibility. Brands must execute a well-planned approach to social media marketing, though, in order to maximize the results. To learn how to optimize your social media marketing, contact KEO Marketing or call us at 888-702-0679.