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5 Keys to Hiring a Digital Marketing Agency

Digital marketing agencyThe digital marketing world is constantly changing. New trends are emerging that are fundamentally changing the way brands reach out to potential customers. This changing landscape is forcing all players to step outside their comfort zone and embrace new methods and strategies in order to attract high quality leads.

Because of the wide diversity of channels and methods, finding the right digital marketing agency is critical to meeting your business goals. To help you make a decision, we have created a list of items to look for when you are considering hiring a digital marketing agency. Take a look:

Client Focus: The best digital marketing agency focuses on you and your customers first. You are concerned about the care and building of your brand, your online reputation, effective lead generation and great customer service. The best agency will spend significant time asking questions about you, your company, your business goals and objectives, your marketing goals and what digital marketing you have engaged with so far so they can work with you to achieve the best results for you.

 Current Industry Expertise: Digital marketing is a constantly-changing environment. An effective digital marketing agency stays on top of the current marketing trends at all times. Search Engine Optimization (SEO) changes constantly. Mobile marketing is evolving every day. Video marketing is growing and more players are entering into the market space. An effective digital marketing agency is aware of all of this and will direct you to the tools and techniques that will help you the most.

Relevant Experience: You want to know how much real-world, hands-on, digital marketing experience the agency has. A good digital marketing campaign integrates many different techniques and technologies to achieve the final result, so make sure the agency you are considering has experience in the types of marketing that are important to you.

In summary, an effective digital marketing agency will build a relationship with you in order to help you reach your long-term goals. Because of that you will want to make a good choice. Consider the points above and research your options carefully before making the final selection.

These are just a few of the five keys for hiring a digital marketing agency. For an in-depth discussion, download KEO Marketing’s free Marketer’s Guide titled 5 Keys to Hiring a Digital Marketing Agency.”


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.