3 Blog Post Ideas to Add Variety to Your Content
Does your business have a blog? Posting a variety of article types on your blog will help you reach a wider audience and keep your return visitors interested. In this article we will talk about three types of blog posts that will improve your content marketing mix.
Provide Readers with a List
People love lists. Research from BuzzStream.com showed that lists are shared on social media more often than any other type of article. Therefore, to get your content shared, provide a list. However, do not just list items in the body text. Provide useful information along with the items so readers can learn something. The amount of information you provide will largely depend on how many items you include.
Review a Product
According to a study by Dimensional Research, nearly 90% of people say their buying decision is influenced by online product reviews. This is especially true of larger B2B purchases. Most sites include reviews, but savvy consumers want honest, objective reviews from people they trust. If you have built up your reputation as a blogger, your loyal readers will trust your opinions and will listen to what you have to say about new products that relate to your topic.
Do a Deep Dive into a Single Topic
Despite all the talk about shortened attention spans, research from SearchEngineLand.com suggests that longer blog posts perform better. In addition, longer posts tend to rank better in search engine results. Longer posts provide additional time for you to delve into a topic and engage with your readers. To leave a lasting impression and make your readers come back for more, your article needs to be well-written, insightful and easily readable. Make sure, again, that you are providing useful information. Droning on and on about nothing will drive away your readers.
Varying your blog post formats provides a nice change of pace for your followers and offers new avenues for reaching readers. The most important thing you can do for your blog’s success is to create high-quality, engaging content that speaks to your target audience. If you would like to know more about how blogging can help your business, contact KEO Marketing or call us at 888.702.0679.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.