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Social Media Management Tips for B2B Businesses

social media managementSocial media marketing is an important part of any B2B marketing plan. But before you begin posting on social media platforms, create a program for managing how you will present content and interact with your audience members.

Here are four tips:

Get organized

Organize your social media program by creating a method to manage them all from one place. There are several online management tools that will allow you to do this. The more comprehensive the social interaction the better. Choose a social media management tool, like Hootsuite, that can help you monitor and interact with all your social networks in one place.

Build a social media team

Social media management is not a one-person job; it is a team effort. Many different departments of your company will be involved in the social media process in one way or another. From product launch managers to subject-matter experts, many people can and must help you in developing the content. Make sure you have assembled a team of key players who can help keep the management process moving smoothly.

Create a content calendar

A best practice for any social media manager is to create a content calendar. Content that supports predictable events such as new product launches and trade show presence can be placed into a calendar so that the appropriate development and launch can be scheduled. In addition to this creating better content placement, it relieves a lot of pressure for unexpected things such as sudden company news that needs a press release.

Dedicate regular time each day to attend to social media

Set aside time each day to manage your social media. Dedicate specific amounts of time to interact “live” with your social media as well as sending out content, engaging and monitoring conversations and evaluating your successes.

In summary, invest the time to create a social media management plan.

KEO Marketing can help with all aspects of social media marketing. Contact us today to learn more.

Christian Lowery

Christian has over 5 years of experience in social media content creation, curation and management. He is passionate about thoughtful, creative branding and storytelling, and enjoys helping companies develop a strategic social media strategy. In addition to social media management, he is an experienced photographer and copywriter for many B2B and B2C brands. His understanding of consumer outreach and engagement, along with his eye for design, helps our clients target new customers, re-position themselves in the marketplace, or strengthen their existing audience.