Three Tips for Boosting SEO with Social Media
There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. Having high visibility here translates directly to having high visibility on Google. What we need to remember is that social media and SEO should exist as a mutually beneficial relationship, reinforcing and strengthening the other. Here are three techniques for improving your SEO with social media.
- Grow a genuinely engaged follower base.
A strong social media presence can be a very powerful sign of how influential you are in your sector. To get this presence you need a large follower base that engages with you and your posts. So put extra effort into building genuine conversations and interaction with your followers.
- Use social media to promote your blog posts.
Regular onsite blogging provides significant SEO value. Leverage your social media presence to encourage visits to your blog, comments and sharing it with their friends. A well-developed social media presence can translate directly into improved SEO by increasing website traffic as well as natural linking to your articles.
- Optimize your posts for organic SEO.
Content optimization does not stop at your website. Make sure you optimize your social media posts as well. Long-form social media posts can rank in Google and can be displayed in the search engine results pages. Therefore extend your keyword strategy to cover your social media as well as your regular website optimization.
Ultimately, the web is all about building relationships, sharing ideas and providing useful content. As an award winning SEO agency, KEO Marketing can help your organization leverage social media to enhance your search engine optimization and overall brand visibility. Contact us today to learn more on how we can help.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.