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New Marketer’s Guide Delivers B2B Marketing Budget Guidelines

KEO Marketing Budget GuideLeading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges

Leading business to business (B2B) marketing agency, KEO Marketing, understands that many businesses are beginning to plan their marketing budget for 2017.

With the upcoming New Year comes a new set of challenges that marketers will want to take into account. Today’s consumers are savvier and more discerning about where they put their focus. With rapid shifts in technology and new methods of digital communication it is more important than ever to plan marketing moves carefully.

To assist marketers in developing their 2017 marketing budget, KEO Marketing has released a new Marketer’s Guide titled, “5 Critical Steps for Planning Your 2017 Marketing Budget.” In this guide marketers will learn how to put together a marketing budget that acknowledges and addresses trends in marketing spending and aligns marketing plans with company goals.

“This guide focuses on developing a budget that will help your company address the disruptive marketing challenges that are coming in 2017”, said KEO Marketing CEO/President Sheila Kloefkorn. “It provides B2B companies with guidelines for allocating budgets to both retain current customers while addressing new pace-setting marketing technologies.”

The marketing guide shows four significant technology trends that will require changes in marketing tactics. It also includes benchmark spending levels for projected digital marketing spending, sorted by industry. This succinct, easy-to-read guide provides businesses tactics, guidelines and examples that marketers can use to build a forward-thinking marketing budget.

Interested marketers can download the complimentary guide “5 Critical Steps for Planning Your 2017 Marketing Budget” from KEO Marketing.

About KEO Marketing

KEO Marketing is a leading business-to-business (B2B) digital marketing agency in Phoenix. The marketing agency develops and executes successful marketing strategies and plans that help clients succeed online. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results. Some of these solutions include marketing strategy, brand positioning, website design, lead generation, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more.

For more information about KEO Marketing agency services or to request a complimentary marketing audit, please visit us online at




    About Sheila Kloefkorn
With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.

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