Key Traits of a Great Website Design Company
As internet technology continues to advance, website design companies need to stay on top of techniques that keep visitors coming to the site. The more technology and the internet changes, the more you will want to work with a website design company that is up-to-date and can help you drive traffic to your site.
Put simply, web design is more than making the site look attractive. Your company website is a tool that helps sell the company’s products and services. Your website design company should be very aware of this and be on your side of the table building a site that compels customers to connect with you in a meaningful manner.
A good website design company should create a website that:
- Showcases your brand in a powerful and attractive manner.
- Is optimized for a great user experience, search engines and conversions
- Is built to current coding standards to maximize the widest variety of mobile devices, browsers, fast page load times and highest available security
- Leverages a content management system that will allow you to make changes, manage workflows and update content easily
So make sure your website design company has your company’s best interests in mind. Ensure they are up to date on the latest technology and that they use that knowledge to develop a mobile responsive website that showcases your brand and is fully optimized for search engine users in order to drive qualified customers to your company. If you would like to learn more about website design, download KEO Marketing’s free Marketer’s Guide titled “5 Strategic Approaches to Website Design and Development for Increased Conversions.”
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.